July 2026

2026 has been a year full of geopolitical tension and economic uncertainty. This has affected most sectors, and the nicotine pouch industry is no exception. As products go through extensive manufacturing processes and travel across supply networks before reaching retailers, they can be vulnerable to the kinds of disruptions seen this year, such as Middle East tensions affecting input prices. Despite this, many nicotine pouch businesses have still enjoyed a positive performance in 2026.

This market report runs through the latest financial results of the companies behind some of the biggest brands we stock on Snusdirect, such as VELO and ZYN. It also covers other industry news relevant to Europe.