Why is Skruf Super White a Trusted Brand in The EU and UK?
This high-class product line is trusted and enjoyed by a large number of smokeless enthusiasts in the EU and UK. For the fact fanatics out there, official popularity statistics are rare, but Skruf nicotine pouches hold a firm position as pouches that are most ordered in the UK.
There is no doubt that a major factor in the success of this brand is its reputability. Skruf Snus AB is the manufacturer of the Super White range. The company was born in Sweden in 2002, and only a year later, the first of their awesome products hit the market. Few other pouch producing companies, except for the great Swedish Match, have been around for such a time.
It was not until 2018 that the pioneers of Skruf, Jonas Engwall and Adam Gillberg, made the transition to producing tobacco-free snus. Whilst this may seem recent, it is not to be forgotten that the company had been developing and manufacturing smokeless products for many years before. They consistently reached staggering sales numbers and sold 50 million cans in a single year. Moreover, Skruf Snus AB is the second-largest smokeless product manufacturer in Sweden.
With so much knowledge and experience in the smokeless industry, it is no wonder that this brand has such a large following. For many nicopod consumers, Swedish quality is indicative of the best quality!
From The Can to The Contents - What's Inside?: The Anatomy of Skruf Super White
With so much talk about the quality and greatness of this popular brand, it is interesting to look beyond it, and into the product itself. So, Let’s break down Skruf Super White, from the can to the contents!
A Most Detailed Dosa Design
Firstly, some nicopod jargon busting! Dosa means can in Swedish. Each Skruf can is fit for purpose with ample pouch storage space and an easy to open catch lid so that users can discard their used pods on demand.
Designed with ergonomics in mind, the cans fit well in the hand and are of perfect size for pocket carrying. The artwork is sleek, modern, and minimalist, which is a true reflection of the product within. The intensity is indicated by a neat 1 to 5 strength gauge, where the more blocks that are colour filled, the stronger the pouch is.
Every product in the family, except for the super slim pouch, features the same design. The only difference is in the colourway, whereby each colour corresponds to a specific flavour. This is a very clever addition as it indicates the flavour experience to be had. For example, the icy, clear shade of blue for Skruf Fresh, tempts the user into a refreshing mint experience.
The Pouches - Soft, White, & Slim
The contents of each pouch are wrapped in a super soft, fleece-like material with perforations that are almost too small to notice. The moisture content of the outer and inner is moderate, which is a trait that benefits the speed of release.
Plant fibres, flavouring, nicotine, and water are the main components of Super White. This expert amalgamation of mostly natural ingredients makes for a clean taste, smooth nicotine sensation, and a unique texture.
The pouches are slim, or super slim, for the perfect discreet fit under the lip. Despite being thin, they are packed to the brim with Skruf’s nicopod mixture, so ‘fluffing’ or ‘plumping’ is not required.
Skruf's Recipe for Success - The Mint Pouch?
It is without question that mint nicotine pouches are the most prevalent! Brands that do not offer at least one mint pouch, or a mint and other flavour fusion, are rarely seen. Skruf is no exception to the cooling craze! Every flavour in the family, whether it be blackcurrant, blackberry, or liquorice, has an underlying mint taste.
The addition of mint is not without reason though. There are some key benefits to Skruf including this natural and super refreshing flavour, which are:
- An Enhanced Nicotine Effect - As you may know, mint has some natural properties that make it invigorating and sharp. These properties, when combined with the nicotine content of the pouch, increase the intensity of the experience. Many of the strongest nicopods in the EU and UK use mint for this reason.
- A ‘Cooling’ or ‘Burning’ Sensation - This refers to the icy feeling under the lip from a minty nicopod. The oils cause a feeling that is best described as cooling as it numbs the area to an extent. Although it may sound strange, many users seek and enjoy this sensation for an extra kick. New users, however, may not favour the burn so much and are better suited to more gentle pouches.
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