Re-Introducing NICO: New Look, Improved Quality

Ever reunited with an old friend to find they have a completely new look and vibe? That’s a feeling that NICO fans are likely experiencing right now! The brand went through a rebrand in spring 2025, and we’re excited to launch its new product line on Snusdirect.

Plenty of the characteristics that made NICO pouches popular are remaining the same (such as the icy taste profiles). However, the new collection boasts improved quality and more choice regarding formats and strengths.

Quick Summary:

• NICO has undergone a rebrand, complete with fresh products and designs.
• Its new MINT Series consists of four icy products.
• The new range features nicotine strengths between 4mg and 16.6mg, plus large and slim formats.
• As part of the rebrand, NICO’s manufacturer has also improved quality standards.

So, What’s Changed?

At a glance, everything about the post-rebrand NICO range looks different.

The new Mint Series features four products, in contrast to the two items that were previously available. Plus, their cans have different designs.

So let’s start with a quick introduction to the flavours and nicotine strengths of the products:

• NICO Breeze Slim: 4mg of nicotine per pouch, a mint and menthol flavour.
• NICO Ice Strong Slim: 10mg of nicotine per pouch, a peppermint and menthol flavour.
• NICO Freeze Extra Strong Slim: 11.5mg of nicotine per pouch, a peppermint and menthol flavour.
• NICO Extreme Ultra Strong Large: 16.6mg of nicotine per pouch, a peppermint and menthol flavour.

It’s fair to say this new Mint Series is fresh — both in terms of its newness and the icy flavour profiles it offers.

New vs Old Products

For those who have tried NICO products previously, the main question is no doubt how the new collection compares with those previously available.

Fortunately, we’ve summarised everything in the table below.

What’s Different?

The main differences between the pre- and post-rebrand NICO products are as follows:

• The new products are moist. This results in a faster and more intense release of nicotine and flavour.
• There is now a large format available. This takes up more space below the upper lip, creating a “full-bodied” experience that many users can’t get enough of.
• There’s now a greater range of strengths. Both lower and higher strengths are now available, meaning there’s a NICO pouch for users of all preferences and experience levels.
• Quality has been improved. NICO’s manufacturer has been tweaking its processes and ingredients to ensure the new collection is better than ever.

Meanwhile, the taste profiles remain similar, with a focus on refreshing minty flavours and plenty of menthol to create a “tingling” effect in the mouth.

Why Give NICO a Go?

So far, we’ve hurled a load of information about the new NICO range. But what about those who are new to NICO and have had their curiosity piqued by the rebrand?

For one, the pouches are made by Swedish manufacturer The Snus Factory (the same company that made the old NICO pouches).

The Snus Factory stays true to the cultural heritage and quality standards of Scandinavian nicotine products, ensuring every pouch contains an explosion of flavour.

NICO pouches are likely to be particularly popular among fans of brands like Siberia and VELO. Siberia pouches are known for their high-strength, minty nature — something NICO emulates with its use of menthol to create an icy effect.

Meanwhile, VELO pouches are some of the best-selling mint pouches on Snusdirect, thanks to their moist contents and the range of strength levels on offer. Two things the NICO collection also offers!