BJÖRN Nicotine Pouches

BJÖRN nicotine pouches are reserved for the most seasoned users, with nicotine strengths of 19.5mg in every portion. Combined with high moisture levels, this results in a very intense sensation — perfect for some, overpowering for others. The collection spans fruit, mint, and sweet sachets.

BJÖRN Flavours: Born to Taste Good

BJÖRN might not have the pouch selection with the highest number of flavours, but it still manages to cover most bases.

The collection offers the following taste profiles:

BJÖRN Frozen Mint Strong. If there’s one flavour that can make an already-strong nicotine pouch feel even stronger, it’s mint. Let the iciness cool the mouth down, leaving the lips with a subtle tingle.
BJÖRN Cola Ice Strong. What could be better than the taste of cola? An icy cola to cool down the mouth while the user enjoys all that sweet acidity.
BJÖRN Blueberry Strong. This one breaks up the minty pattern, focusing on a sweet and juicy flavour instead. But don’t make the mistake of thinking the fruitiness of these portions makes them any less strong than the rest of the offering.

BJÖRN Pouches: All About Intensity

Got a taste for the stronger things in life? The area where BJÖRN really shines is when it comes to intensity.

Pouches have 19.5mg of nicotine each. That means they’re even more potent than many of the portions in our strong nicotine pouches collection, which starts at about 8mg per pouch.

The portions are also moist, making them feel even more intense than the nicotine contents suggest. Wetness is the secret ingredient for the speed at which nicotine and flavour get released. Since moist portions come with high moisture levels built-in, there’s no need for salivation to get the party started.

All the portions have “strong” in the name and four stars out of five using the BJÖRN rating system.

All About BJÖRN

As important as it is to know the flavours in a pouch collection, with this particular range, there’s likely to be one particular question at the forefront of the mind: What does BJÖRN mean?

It’s an Old Norse word meaning “bear,” often used to symbolise strength. Viking nerds may have encountered it, and it’s also often used as a first name in Scandinavia.

Fun fact: There’s another nicotine pouch brand, KUMA pouches, that’s also named after a bear (but this time, it's based on the Japanese language). Curiously enough, in both cases, the pouches aren’t actually from the country they’re named after. BJÖRN pouches are made in Poland by manufacturer Luna Corporate Sp. z o. o.

Why exactly are there so many pouch brands that want to build on the idea of bears? We’ve got no answers there, so we’ll have to leave it to your imagination.

Spotlight on the Manufacturer

BJÖRN pouches aren't the first rodeo of manufacturer Luna Corporate.

The company is also the force behind 77 nicotine pouches. Unlike BJÖRN, these pouches focus on low- and medium-strength portions, with 5.2mg to 10mg of nicotine each. There’s a real variety of taste profiles on offer, from strawberry to cherry to mint, plus many flavour fusions. One thing the two brands have in common is ingredient quality and the slim size.

Luna Corporate has also delved into the world of caffeine pouches.

The manufacturer has been going from strength to strength since 2020, but the BJÖRN collection was introduced to Snusdirect in 2025. Portions are made in the EU and put an emphasis on ingredient quality.