Are GREATEST Pouches Really so Great?
It’s harder to think of a bolder name for a nicotine pouch collection than “Greatest.” The first question that comes to anyone’s mind is: Are they actually the greatest?
It’s fair to say GREATEST is confident about its own sauce. The brand didn’t exactly take a subtle approach — as well as choosing such an ambitious name, each can features a goat on the can to signify it is the GOAT of pouches, and uses the tagline “not for the average.”
We’ll be referring to the pouches as “greatest” on this page out of necessity. But to help every customer make their own mind up, we’ve gathered some intel below.
An Icy Experience
Most nicotine pouch brands have their own signature taste profile, and in the case of GREATEST pouches, that flavour is icy mintiness. Each pouch has an iciness that creates a distinctive burn that has been perfected over time.
GREATEST describes the result as a “100% unique mint” and the “highest-rated burn in Europe,” thanks to its impressive Trustpilot score (as of September 2025, the pouch brand has an average rating of 5 across more than 800 reviews).
Here’s what some customers said on Trustpilot (note that some of these reviews have been translated into English):
- Joose kinnunen: “The first pinch packs a punch right away and doesn’t just fade; the flavor really lasts, keeping that cool, refreshing feel. The nicotine hits fast, giving you a solid boost, so it’s perfect for anyone looking to bring a little extra to their day.”
- Patrik: “The mint is incredibly fresh and invigorating, with a natural taste that isn’t overly sweet or artificial. Each pouch provides a delightful cooling sensation that lasts, making it super refreshing.”
- Marco Porro: “Everything is just perfect: a well balanced mint blend that's neither too sweet nor too salty.”
Dry Contents
If the iciness of GREATEST pouches is what pulls the recipe together, the dry contents are the icing on the cake.
But what does it mean in layman’s terms to have lower moisture levels?
For chemistry reasons, pouches require moisture to release their delicious flavours and nicotine contents. So when portions arrive to consumers in a drier form, the user has to help the process along with moisture (aka the salivation from their own mouth).
As a dry option, GREATEST pouches release the nicotine and flavour more gradually, making them popular among those who want their experience to last for longer and remain consistent.
A Choice of Strengths
GREATEST pouches come in two strength options:
- GREATEST Cold Dry is the standard strength option, offering 8mg of nicotine in each pouch.
- GREATEST Cold Dry Strong. As well as having the word “strong” in the name gives away, these portions are a step up in potency. Each pouch contains 11.66mg of nicotine.
While the standard GREATEST portion is the lowest strength of the two, it’s still a stronger option than many of Snusdirect’s popular nicotine pouches. Some of our products contain just 3mg, so don’t underestimate GREATEST pouches!
Handy Slim Fit
Like a slim, non-invasive feel when using a portion? GREATEST pouches should match expectations, because they come in long, thin portions.
The high-strength pouches weigh 0.58g each, while the standard strength pouches are even lighter, with a weight of only 0.5g each.
The Finishing Touch? A Finnish Touch
GREATEST nicotine pouches are manufactured by Premium Pouch Finland Oy, giving them a mark of Nordic excellence.
While Sweden is the better-known country in the nicotine pouch world, and the more frequent manufacturing destination, Finland is close enough to share some of its dedication and vision.
GREATEST has a dedication to high-quality ingredients, like natural flavourings, and uses top-notch production methods.
The GREATEST brand was launched in 2023, and it has since become the fastest-growing nicotine pouch brand in the Nordic region. It’s now aiming to go global, and its popularity is spreading across Europe.
In English 
