Kelly White Sweet Peppermint Extra Strong

Behind Kelly White Sweet Peppermint Extra Strong is a blend of peppermint and candy cane, which the brand describes as lifted and invigorating. There is a certain snap to it, and the cold of the mint is set level with a gentle sweetness.

Each can contains 20 tobacco-free pouches in a slim, moist format. At 10 mg per pouch, the nicotine level takes this out of casual all-day territory and makes it better suited to moments when a more pronounced presence is wanted. The slim pouches remain unobtrusive under the upper lip, with no noticeable lip bulge.

Production sits with White Industries AB, a company based in Stockholm, Sweden. The brand describes premium packaging and continual work on design and new products as central to what it does, and it has built a recognizable identity around that rather than around flavor alone.