On! Plus Citrus Regular contains notes of citrus fruits for a rich taste profile that balances sweetness with acidity. The 6 mg of nicotine per pouch provides a moderate strength, which earns two out of four in On!’s strength rating system.
Pouches have a slim format, meaning they’re narrower than traditional-sized pouches. This is now the most popular format for nicotine pouches — slim pouches feel less invasive in the mouth, and offer users more flexibility since they’re less noticeable to others. Plus Citrus Regular has dry and all-white contents. The dryness results in a slower flavour release, while the all-white formulation is a hygienic choice.
The on! Plus collection contains four flavours: Mint, Smooth Mint, Berry, and Citrus. There’s a strong and a regular strength version of each taste profile, ensuring there’s a combination suitable for practically everyone. Each product comes in an eye-catching can boasting a larger-than-average circumference, plus a built-in disposal compartment that makes it easy to get rid of used pouches.