On! Plus Smooth Mint Regular provides a strong, refreshing menthol flavour with a smooth edge. There’s 6 mg of nicotine per pouch, which is a standard strength, earning it a rating of two out of four for potency.
Pouches boast a slim format, meaning they’re a standard length yet slimmer than traditional-sized pouches. This makes them a better choice for public use since they produce minimal lip-bulge, making them less noticeable to others. They’re also all-white, meaning they’re free from tobacco and won’t stain teeth or cause unpleasant smells. As with all on! products, the pouch contents are dry, providing a more long-lasting experience with a slower release of nicotine and flavour.
The on! brand belongs to American tobacco giant Altria, which acquired the original manufacturer Burger Söhne in a major deal in 2019. Before the acquisition, on! was already a highly popular brand. But it has benefitted from Altria’s ambitions to move into the smoke-free segment of the nicotine industry, with new projects such as the Plus range underway.
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